Müller Furniture Store & Carpentry is a long-established family business with over 175 years of history.
“Thanks to our fonio AI, we easily save 30 to 60 minutes per day per person.”
Despite its strong commitment to craftsmanship and personalized service, the team has faced a growing challenge in recent years: endless phone calls, inquiries about business hours, delivery times, or routine orders—and, in the midst of it all, employees who were constantly being pulled away from their work.
With fonio, the German-language phone assistant, the company has found a solution that fits into its daily routine. AI now handles about 80% of all initial contacts. She answers standard questions, takes down requests, and forwards everything in an organized manner to the appropriate department. This makes callbacks more targeted, and the team can work without interruptions.
The setup was implemented independently; without an agency or an IT department. What’s particularly encouraging is that even older customers, who were initially skeptical of AI, have quickly grown accustomed to it.
fonio is running smoothly in the background at Müller today—and proves that tradition and digital efficiency don’t have to be mutually exclusive.
